Burger King Poses Startling Concept About Celebrity Endorsers

In more recent years it's no surprise to see one of our favorite actors or actresses endorsing an everyday product that is being sold to the public. A new Burger King ad scheduled to air during a live webcast in late october will showcase Whopper endorser, Tony Stewart, hooked up to a polygraph machine to ensure the public that he really does love Burger King's Whoopers. To view this article click here: http://www.latimes.com/business/la-fi-ct-neil29-2009sep29,0,2368391.column

As the article suggests, it is extremely rare that a company attempts to prove to it's consumers that celebrity endorsers truly enjoy their product. As a consumer I honestly don't except Keira Knightly to wear Coco Channel as her signature scent or for Britney Spears to drink only Pepsi soda. Even if the polygraph does prove Tony Stewart love Whoppers I have to wonder if this incentive would boost sales.