As the article suggests, it is extremely rare that a company attempts to prove to it's consumers that celebrity endorsers truly enjoy their product. As a consumer I honestly don't except Keira Knightly to wear Coco Channel as her signature scent or for Britney Spears to drink only Pepsi soda. Even if the polygraph does prove Tony Stewart love Whoppers I have to wonder if this incentive would boost sales.
Tuesday, September 29, 2009
In more recent years it's no surprise to see one of our favorite actors or actresses endorsing an everyday product that is being sold to the public. A new Burger King ad scheduled to air during a live webcast in late october will showcase Whopper endorser, Tony Stewart, hooked up to a polygraph machine to ensure the public that he really does love Burger King's Whoopers. To view this article click here: http://www.latimes.com/business/la-fi-ct-neil29-2009sep29,0,2368391.column
It's no surprise that with the growth of technology, especially communication technology, online news sources are becoming more popular than ever. Although there has been much growth in the online journalism field an article showing a survey of ONA members suggests there are still many more problems to be worked out. To view this article click here: http://www.stateofthemedia.org/2009/narrative_survey_intro.php?media=3
Many of the journalists surveyed expressed a concern about falling standards, accuracy issues and other problems related online news sources. As the world continues to shrink due to better and faster communication outlets, the need for speed seems to be intoxicating our journalists. I think there is more emphasis on who can get the story out first rather than who can represent it the most accurately. I think it's great that information is so readily available to the public, but I hope online journalists and those networks or organizations they work for don't lose those values that traditional media seem to have clung onto.
An up-and-coming web application by Google.Inc promises to revolutionize online communication through e-mail, chatting, blogging, posting pictures..etc. To view the article click here:http://www.cnn.com/2009/TECH/09/29/google.wave.beta/index.html.
The Australian brothers who created Google Maps hopes that this new form of communicating will replace so called "snail mail e-mail" which they claim just can't keep up with this fast paced world. Personally, I think this new system sounds like sensory overload. Do we really need a form of communication that's more instantaneous than e-mail? With information moving so quickly it's hard enough to tell what is accurate and thoroughly researched. If e-mail is considered snail mail then I'm just fine with being a slug.
Vehicle manufacturing giant, Toyota, announced Tuesday that it will recall 3.8 million vehicles in the United States. To check out the article:http://finance.yahoo.com/news/Toyota-to-recall-38M-vehicles-apf-1798738225.html?x=0 .
The problem arose when reports were made that the accelerator pedal was jammed causing cars to speed out of control, which could result in crashes in which consequences such as injury or death could occur. Although many companies may have been reluctant to undergo such a massive recall on relatively small numbers of incidents, I think it's important that such a huge company is willing to protect it's customers and everyone else on the road who could come into contact with these vehicles. Toyota makes a wise decision teaming up with officials from the National Highway Traffic Safety Administration to make sure all problems are dealt with and all those affected will be notified.